Q&A: Shelly Horton, Journalist and Founder of ShellShocked Media

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Shelly Horton and Philippa Giles @ The Wine Library Woollahra

Shelly Horton is journalist with one of the bubbliest personalities in Australian TV; one of the most opinionated too.

At the end of 2015, and with nearly two decades of journalism experience under her belt, Shelly and her now husband Darren quit their jobs, moved house, got married in Mexico and founded a video proaction company, Shell Shocked Media.

The name, a play on her name, also fits with the type of clients the dynamic duo want to represent; those who are happy to be a bit controversial or need to shock to get attention. Her personality shines talking about topics that would make most people blush.

 

I have followed Shelly’s story through Instagram over the last few years. I love her boldness, and openness to share a variety of life’s challenges – including her challenge with polycystic ovary syndrome (PCOS); a condition I have too.

I am so proud to have had the opportunity to sit down with her and share her story with you as the inaugural Q&A on A Quaintrelle Life Blog where we discussed love, work, family and PCOS.

Q&A: Shelly Horton, Journalist and Founder of ShellShocked Media

 

When did you launch Shell Shocked Media?

We launched in late January 2016 but I feel like I was working on the business for a year! I was surprised at how much went into starting a company – legal, website development, business names – it’s overwhelming. But six months in everything is calmer and we’re kicking goals!

Who are your first clients?

Our first clients are Target, Vagasil (because I love talking vaginas!) and the McGrath Foundation for its new campaign. I’ve also been brought on by Triumph bras as an ambassador to discuss minimizers (which I incorrectly thought were just for old ladies) It’s like shape wear for your boobs! Did you know you can choose your breast shape? You can choose to be round or tear drop! Who knew?

 

How does Darren deal with constantly discussing ‘lady issues’?

Well, it’s not just listening to it. He does all the video editing so he sees and hears it on loop. When we did the Vagasil video, he joked he heard the word vagina 4000 times in one day. He said never wanted to hear that word again. Poor guy. He has been amazing.

How has it been working with your husband in a new business? 

I love it but it has been a huge test on our relationship. During our four year relationship he has worked six nights a week which gave me plenty of me time. Now, we work together 24/7 in the same space. We work and live in the same loft so I cannot even slam the door and have some alone time. The bathroom is the only alone space we have. But we are ying and yang; I am on camera and doing various activities off camera, while he is the workhorse behind the camera. I am finding his work ethic is harder than mine, and I’m a workaholic.

How do you like working for yourself? 

It’s not all roses! But I like being my own boss. I have a bit of an issue with authority – I can be quite lippy! I’ve had a few jobs where I’ve felt I could do to the job of the boss but it wasn’t my dream to do so. Even when I had a team of 30 staff, I didn’t enjoy it – most of it was management work and I wasn’t doing the work that I love! So, my plan with ShellShocked Media is to keep it small and niche.

How do you manage the pressures of a new business?

We’ve only just started having one day off on the weekend because we were working seven days. I was getting quite antsy but my agent reminded me to breathe and have a day off otherwise I’d likely fall in a heap. If I collapsed what would the point be of having these dreams?

How do you unwind? 

We’ve starting going for a swim together at the end of the day. It’s so nice because the stress of the day is wiped off. During summer we did go down in the middle of the day but when you go back into the office, the work is still there.

What else keeps you busy?

We are also working on a travel series. We even did some work in Mexico while on our honeymoon. We did a story about the Day of the Dead, which is a really beautiful way at looking at death – it takes the sadness out of it. We then travelled to the Bahamas and did a story about swimming with the pigs – friggin giant, wild pigs! The story is awesome! The pigs have learnt to swim. You look at them and think, ‘what the hell’. I was actually a bit scared but some of piglets were cute.

When we went back to the Gold Coast over Christmas, we also did a story about catching sand worms with our hands. I grew up doing this, so it was really nice to relive a childhood memory. I interviewed my Dad, Kev. He was amazing on camera. Darren said, ‘Now I know where you get it from!’ Dad has the gift of the gab – his nickname is Captain Have A Chat.

With a large online following, is trolling an issue?

I typically only get trolled when I say something on TV and people don’t like it – they just attack and say the most horrible things. Doesn’t matter what I say, they will get really personal and makes comments about how fat I am. In one particular incident when we were discussing the dog laws, I had over 100 messages saying things like ‘I am going to bring my dog around and have it rip your throat out’.

Do these threats scare you?

I’m not scared people will follow through; I am more scared that it will affect my mental health. I was friends with Charlotte (Dawson) and she committed suicide two years ago because of online bullying. That’s where I am very aware and I have been very vigilant. So, if people put nasty comments up I delete it straight away. I used to leave it there because I thought people had a right to say what they want but then I thought no they don’t – it’s my page, my profile. Some of my followers would then defend me but I didn’t want them getting involved in those types of conversations either.

You’re confident and vocal about issues important to you – do you think that’s why some people follow you?

Absolutely. That’s why I have no problem posting photos of me beetroot faced at the gym or the one when my cyst burst and I had a massive hormonal break out – not many people would do that – that’s our PCOS life! And it sucks!

 

Polycystic Ovary Syndrome (PCOS) is a topic you’ve helped bring to mainstream media. As it manifests differently in each person how do you manage your PCOS life? 

I would bleed for three weeks at a time. So many years ago I had an IUD inserted; it goes up your razoo and my period completely stopped. That was really good but then I was still getting the ovarian cysts and they were bursting, so I had three operations to help manage those. If you’ve ever had a cyst burst, you will know that it is horrendous! Your body freaks out because it thinks it’s bleeding internally; at one stage I was projectile vomiting and had diarrhea at the same time. The pain at times was also so bad. Since then, I’ve seen Dr Ginni Mansberg as she specialises in hormones and women’s health. She wrote a book called “How To Handle Your Hormones” which was really helpful, because I gave it to Darren for context. When we were really trying to lose weight I would lose 600 grams a month and Darren would lose 6kgs; I was doing more exercise than him! It completely destroyed me. So he came to Dr Ginni with me because I needed her to give him the medical advice first hand. He even asked Dr Ginni if I had secretly been eating mars bars! It’s clearly a hard situation anyway but particularly when that’s what people think.

Dr Ginni then put me on the pill and that controlled the ovary pain. I’m still getting the hormonal pimples, and back acne, which is charming! Really! It really is the most unattractive syndrome to have. Hair growth can also be an issue. Early on in the relationship with my husband, we were having breakfast at a local cafe and while he was reading the menu, he looked up to see what was on my face – it was a long chin hair! I was mortified and called my laser service straight away.

Why do you think PCOS isn’t talked about very often?

A lot of doctors don’t seem to understand it and it doesn’t help that the symptoms are so different in each person. My mum was never diagnosed but she had a hysterectomy at 32 because she had so many problems – now they have a definition for it. When I was 13 my doctors put me on the pill because of my extra long periods. Unfortunately what that did was mask the bigger issue, and just dealt with the immediate symptoms.

How do you deal with having PCOS?

It has been a long battle, and honestly, I still battle it with.

In addition to your intense gym sessions, what else do you do to build exercise into your daily life? 

Walk and talk meetings! Everyone has embraced it.

You recently got married, tell me about the dress. 

I bought mine for $187 from Etsy! It was a size 20 so I knew it would be too big and would require being taken in but it was exactly what I wanted. I also had to buy a corset, which meant going to a fetish shop in Newtown. As I’ve never had a waist in my life, it was awesome; even though I couldn’t breathe. I was so happy!

I paired it with a Viktoria Novak crown and as I walked down the isle, Darren was crying. The first thing he said to me was ‘It looks like you’re going to the Oscars’. And that’s why I married him!

Where was the ceremony? 

In Peurto Vallarta in Mexico. It was a gorgeous restaurant called Le Kliff; I changed into a reception dress designed by my talented friend Catherine.  I wanted something feminine that I could dance in. And boy did we dance.

How did you meet Darren?

I walked into a bar. I was invited to the Vanguard in Newtown for a themed Burlesque night  – batman Burlesque! So six of us turned up, I saw Darren and I was so shy I couldn’t speak. Me? Part of why I couldn’t talk was because he looks like my celebrity crush Michael Chiklis. Actually, Darren is better looking than Michael. I didn’t end up talking to Darren that night – I just smiled at him like an idiot.

What’s the most romantic thing Darren has done? 

Before we even had our first proper date, he asked to be my boyfriend. We were texting back and forth and before we had a proper date we knew everything about each other. He didn’t want to wait till date night, so he invited me over to his place for lunch and my first thought was ‘what do I wear to a day date?’ I got a blow dry and then messed it up so it didn’t look like I had been for a blow dry; matched with jeans, shirt and blazer. As I drove to his place, and turned the corner into his street, he was standing there waiting with a long stem, red rose. I wound the window down, and he kissed me without saying anything. WOW.

What’s the best present Darren gave you?

Darren peeled off the label from the first bottle of champagne we shared, dried the red rose he gave me on our first date, found the text where he first ask to be my boyfriend and then had a calligrapher write it out. He put it all together and framed it. 

Biggest potential dating mistake?

I nearly gave up the initial evening date with Darren to watch The Voice.

What do you drink?

I like red wine and champagne but I love an orange Bacardi Breezer.

Least and most favourite part of your body? 

My tummy. My boobs are awesome, massive but awesome.

What did the teachers say about you at school?

She talks a lot. A guidance councilor even said to me I was too opinionated – I decided then that was what I wanted to do!

Dating philosophy?

Be cruel to be kind.

Life philosophy?

Fake it till you make it. 

What’s your must have winter fashion item?

Knee high boots from Ted & Muffy made especially for girls with big calf muscles. I ordered them from London about five years ago and I still love them. You measure your calf muscle and give your foot size and they make them just for you.

In the cooler months, what’s your must have beauty item?

Moisturiser! I use Evidence Based Skincare (ESK). The bottles aren’t pretty, the product doesn’t smell pretty but it makes your skin pretty and with PCOS that’s what I need.

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Shelly Horton

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Shelly and husband Darren in Mexico

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Shelly in her reception dress

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Honeymoon: Shelly and Darren

NB: Images courtesy of Shelly Horton

 

 

 

 

 

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