What’s in a name?

Thank you, thank you, thank you. For your messages, calls, DMs. For your kind words and support. It means the world to me that you’ve embraced the concept of Sisu & Finn. It is an exciting, albeit very scary, adventure which is driven by wanting to give women of all shapes and sizes clothing options.

Since the announcement, I’ve had quite a few questions about the name; so here is the context.

The last two years have been particularly challenging for me. Through that process I’ve had to look into the black abyss that’s inside all of us and use sheer grit, and determination to overcome the challenges that presented themselves to me. With most things in life, nothing is absolute. So the process continues for me. However, I knew that to support my big, ambitious soul, I needed to create something which reflected me, my passion for pushing boundaries and serving the broader community.

With that in mind, the words which helped create the name were always going to play an important role in the overall ethos of the brand. And when I stumbled across Sisu, it instantly resonated with me and I loved it. It felt right. It’s a Finnish word (hence the Finn) which means stoic determination, grit, bravery, resilience, and hardiness. It’s about taking action against the odds and displaying courage and resoluteness in the face of adversity. Doesn’t that perfectly describe what’s needed to live an authentic life?

It summed up what was required of me the last two years, but on further reflection, my whole existence. Being what society hasn’t considered ‘normal’ has always demanded an extra level of grit and determination. I see that grit and determination in your words and faces too. And Sisu & Finn’s purpose is to help support you; to give you options and to be a place where you can be comfortable to express yourself.

So that my dear (petite, curvy, ‘normal’ and plus sized) friends is how Sisu & Finn came to be.

Feel free to check out the site. As it is a work in progress, feel free to send feedback to info@sisuandfinn.com.au and tell me what you want from the site. And if you agree with the ethos, please share the post with your friends and family.

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