Q&A: Canna Campbell, Founder SASS Financial

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Canna Campbell is a remarkable woman. She founded SASS Financial in 2007 after a successful career in one of Australia’s major banks. Her vision is to help people build realisitic financial independence, so they can focus on enjoying what makes them happy – umm yes!

Through her Instagram feed, you get this sense of determination to help people reach their financial dreams – all supported by a feminine energy which is quite alluring and certainly inspiring.

I have followed her story for many years through Instagram. Her feed is full of photos with her young son Rocco as they explore the world in style. As you scroll through, you get this sense of her drive to build her business and create the life she wants for her herself and Rocco.

As I get older and my own ambition to build my own business grows, I am always fascinated to hear the story of how other women build their dreams. I hope you are too!

So Canna, thank you for sharing part of your story with us.

 

What inspired you to work in finance?

My father got me into investing whilst I was studying and working part time in a bar and studying Bachelor of Commerce…it wasn’t until I got my first dividend cheque that I had my big Aha moment. My interest grew from this point and I never looked back.

Financial independence has become a priority for the modern woman, what are your top 5 tips to ensure women are financially free?

  1. Know your flow – have a budget so that you know where your hard earned money goes and helps ensures that you live within your means.
  1. Stay out of toxic debt – credit card debt, personal loans, car loans etc. This type of debt holds you back, is energetically draining and an unnecessary distraction in stopping you achieve financial health and harmony for yourself.
  1. Have financial goals – you don’t need to have a goal to become a billionaire but just like we have health and fitness goals, having some financial goals is very empowering and motivating. Financial goals like paying off student loans, building up some savings or learning how to invest are all great achievements to work towards and come with great personal growth.
  1. Educate – learn about personal financial management. In school and Uni we are taught how to run businesses and read balance sheets but not many institutions teach us how to look after our own finances.

What challenges do you experience working in a male dominated industry? How do you deal with this? 

This has never really been an issue for me, if you surround yourself with inspiring, motivating and interesting people where you all help yourself it doesn’t matter if they are male or female.

What does a typical day look like for you?

I am up early most morning at 5 am and depending on the day of the week, each day is different. However I try and squeeze some exercise in as a priority between client meetings, designing financial strategies and reading economic updates. Often I get my best ideas whilst on the treadmill.

What drives you to get out of bed every day?

I love what I do and am passionate about helping people make their lives less stressful. Also when we are at peace or comfort with our finances, we can give more…and this includes charities, which is something that I am going to be including on my channel.

Have you experienced online bullying, and if so, how do you deal with this?

If something upsets me, I will look into it and see if there is an element of truth and if there is something for me to grow and learn from. If not, I move forward.

With a thriving business, a son, and busy social calendar, what are your tips for keeping in shape?

I exercise during my lunch break…it is the only time that I get, so I make it count.

What’s the best thing about being a mum?

That moment when they wrap their arms around you. So sincere and special…

What do you find most challenging thing about motherhood?

The exhaustion…

What are some of your favorite things to do as a family?

Going to our local cafe together with the dogs and heading down to our local park.

What do you do to relax? Exercise get into the ocean spend time with friends and family. Play with Rocco and my dogs…on and sometimes a glass of champagne helps!

How would you explain your personal style?

Classic, polished and feminine.

What is your must have beauty product?

A great moisturiser.

Favourite fashion and beauty brands?

Scanlan and Theodore and Mecca

What are your top 3 essential items in your wardrobe?

A pencil skirt, a classic cashmere jumper and a great stiletto heal.

Most loved item in your wardrobe?

My Chanel 2.55

Who is your biggest inspiration in life? Why?

I get inspired by so many different things I see, read and hear and all at different times. Sometimes the biggest inspirations comes from the littlest or simplest things.